Driving Adoption: Promoting Conferencing Capabilities

1st July 2004

For your organization to successfully adopt voice, video, web and data conferencing, we suggest you develop a marketing campaign which promotes the benefits of conferencing, the convenience it offers and the user-friendliness of the technology.

To achieve corporate-wide visibility for conferencing, we encourage the use of early adopter case studies to create awareness of how the technology has already been effectively applied. Successful testimonials will generate interest in conference usage and help convert new users, who will, in turn, help to promote new features and functions and best usage strategies.

Internet Videocommunications also recommends an integrated marketing program with activities that can be implemented with minimal effort and resources:

* By far, the most critical factor to drive adoption in any organization is obtaining active endorsement from senior management whose departments stand to benefit most from conferencing capabilities. Endorsement by these sponsors can be leveraged through quotes featured in various promotional materials.

* Arrange for prospective users to conduct a meeting using conferencing equipment, where the focus is on the business at hand, and not the technical aspects of the equipment. Once users are comfortable using conferencing as a communications tool, they will realize the value of face-to-face virtual meetings.

* Promote conferencing through the company newsletter by featuring new applications and user testimonials in each issue.

* Involve the HR department and include basic training on conferencing and its benefits in the orientation program for new hires.

For further information on promoting videoconferencing within your organisation, please call us on +44 (0) 1628 484446